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Smart upgrades to enhance comfort and utility


Drivers want content that informs and inspires.
We help our teams create the most relevant automotive content.

We have one goal in mind: customer satisfaction.

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Discover New Products


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Start with the driver—understand their needs and deliver the right fit.


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Our Team

Skilled specialists powering our automotive growth

Tony Fred

Founder & CEO

Founder and chief visionary, Tony drives our automotive brand forward. He stays hands-on with product development, merchandising, and customer experience strategy.

Mich Stark

Chief Sales Officer

Mich loves solving tough challenges. With years of experience in automotive sales, Mich has helped the company grow into a trusted brand. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Leah is one of the standout people in the industry, known for loving what she does. She mentors 100+ in-house specialists and supports a community of thousands of car enthusiasts.

Alex Kim

Chief Financial Officer

Alex, with her international experience, helps us easily understand the numbers and improve them. She is determined to drive success and brings her professional insight to take the company to the next level.